Privacy Policy

As of the 25th May 2018 The new General Data Protection Regulation (GDPR) comes into force and this governs how we use your information and the rights you have with regards to the information we hold.

As Auctioneers to enable us to run an AUCTION and allow you to purchase and/or sell at any of our Auctions we require your Business or Personal - name, address, contact telephone number and e-mail address initially to allow you to receive a Buyers Number and secondly to send out any sale proceeds documentation.
We sometimes are given bank details if you are a seller and wish sale proceeds to be paid by BACS and a VAT number is required if you are a Seller and require VAT to be added to the price of the Goods.  This information will be stored on our secure Auction programme.

We use this information for our day to day customer and prospect management - to provide Buyers and/or Sellers Invoices for any purchases/transactions - you as a customer may make and accounts administration.
We require to store any Accounting information for at least 7 years after the transaction has taken place.
We also hold this information in order to comply with any applicable Laws and/or Legislation.

This information would be available to our Accountant and any UK Public/Regulatory Authority that is Compulsory by Law, but will be kept secure at all times.

We are committed to safeguarding the privacy of our website visitors and users of our services.
We will never sell, rent or otherwise distribute or make public your personal information.

Along with our business and internal computer systems, our  website is designed to comply with the following national and international legislation with regards to data protection and user privacy:

uk data protection act 1988 (dpa)
eu data protection directive 1995 (dpd)
eu general data protection regulation 2018 (gdpr)

This site’s compliance with the above legislation, all of which are stringent in nature, means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well.

Personal information that this website collects and why we collect it
Our website collects and uses personal information for the following reasons:

Like most websites, this site uses google analytics (ga) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.

Although ga records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. ga also records your computer’s ip address which could be used to personally identify you but google do not grant us access to this. We consider google to be a third party data processor.

ga makes use of cookies, details of which can be found on google’s developer guides. Disabling cookies on your internet browser will stop ga from tracking any part of your visit to pages within this website.

Should you choose to contact us using the contact form on our contact us page or via email, the data will be collated into an email and received buy our devices using our gdpr compliant google business suite.

If you chose/choose to join our email newsletter, the email address that you submit to us will be forwarded to mailchimp who provide us with email marketing services. The email address that you submit will not be stored within this website’s own database or in any of our internal computer systems.

Your email address will remain within mailchimp’s database for as long as we continue to use mailchimp’s services for email marketing or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by requesting removal via email. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.

If you are under 16 years of age you must obtain parental consent before joining our email newsletter.

While your email address remains within the mailchimp database, you may receive periodic newsletter-style emails from us.

This website is hosted within a uk data centre.

iso 27001: information security management system
iso 14001: environment management system
iso 9001: quality management system
pci data security standards (pci dss)
bsi pas 2060: carbon neutral
nic eic approved contractor

iso 27001:2013 (info security mgmt.), iso 9001:2008 (quality) and pci dss
access control
proximity cards
staffed 24/7/365 (by sia-accredited staff)
cctv - internal and external
2.8m secure fencing and razor wire perimeter fence
site-specific, dedicated firewall technology
24hr nsoi-accredited security patrol

Not only do we protect your data from threats, we continuously monitor and control all of our security and fire systems using a number of additional systems. these systems include: network connectivity and latency cctv systems, cage and entry door access controls as well as the physical grounds, temperature, moisture and humidity levels in individual suites and power levels (down to individual power bars within racks).

All traffic (transferral of files) between this website and your browser is encrypted and delivered over https.

We use a number of third parties to process personal data on our behalf. These third parties have been very carefully chosen and all of them comply with the legislation set out in section 2.0.
google business (email and cloud services) - privacy and data protection statement
mailchimp (email newsletters) - privacy and data protection statement
Newline ASP – Auction Software Provider – privacy and data protection statement

We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

The data controller of this website is: Pentland Livestock Ltd, Cairndrum Cottage, By Edzell, Brechin, Angus, DD9 7QN

Should you have any queries regarding how we hold or use your information and you wish to contact us please do so by email to or in writing to Pentland Livestock Ltd, Cairndrum Cottage, By Edzell, Brechin, Angus, DD9 7QN and we will do our upmost to answer your query.

This privacy policy may change from time to time inline with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. instead, we recommend that you check this page occasionally for any policy changes. specific policy changes and updates are mentioned in the change log below.

change log
15/05/2018 – version 1.0
privacy policy instigated